Brooks Running - F24

The Fall '24 campaign for Brooks Running captured the essence of the Evergreen State, from the rugged trails of the North Cascades to the streets of Seattle. With a fresh look and tone, the campaign took a more organic, documentary-style approach, emphasizing candid, on-the-run moments rather than staged shots. This approach revealed authentic, relatable moments for a broader range of the running community. The final imagery was instrumental in transitioning Brooks from its "Run Happy" mantra to the newly unveiled platform, "Let's Run There." These images continue to be showcased across web and print platforms as the 'LRT' campaign gains momentum.