Brooks Running: Hyperion Max 2

Working with elite talent is nothing new for us at AMP—it’s an honor and privilege we deeply value. With ambitious goals to authentically capture the energy, passion, and performance of the Hyperion Max 2 shoe, it was clear that only the most elite runners would suffice. Enter Des Linden, Josh Kerr, Zach Panning, and Valery Tobias—globally renowned track and long-distance stars whose tightly scheduled training regimens posed a unique challenge. With just 90 minutes to execute what would typically be a 10-hour shoot, we pushed creative boundaries to deliver. Collaborating seamlessly with the motion team, we employed innovative tools and techniques to capture the athletes at full stride. From rollerblade/gimbal follow cams to e-bike rickshaw chase vehicles, we got crafty! The final results reflect the relentless drive of both athletes and brand, delivering a powerful celebration of performance and innovation in the running sphere.