Freeskier W25 Outerwear Campaign

Freeskier Magazine approached AMP to capture visuals of the 2024/2025 ski outerwear collection with a fresh perspective—moving beyond the typical photos of athletes on snow, cat skiing, and pow turns. Since the Freeskier team was stationed in Vail for a month of product testing and events, they proposed featuring iconic Vail Valley establishments as backdrops for each kit on our talent. Inspired, we decided to reach out to the local bowling alley to see if they’d let a group of skiers bowl a few rounds in ski boots and gear. To our surprise, they said yes! The takeaway: never let a wild idea stay untested— chase it down!