The winter 2024 brand campaign immersed our team in the heart of the mountain across three days. Dubbed the "High Five" campaign, our primary goal was to illuminate the distinct charm of each of the resort's five unique peaks. With a dedicated focus on showcasing the diverse terrain, we seamlessly blended high action imagery of professional athletes conquering the upper and mid alpine terrain paired with scenes of groms and adults enjoying more approachable runs across the resort. The result was a collection of images that not only celebrated the resort's adventurous spirit but also its welcoming and inclusive atmosphere.