FITS Socks

Seasonal capture for Charleston, SC-based premium merino sock outfitter, FITS. We ensured the client that we'd capture genuine moments on and off the trail in a fashion that would set their brand apart from other players in the merino sock world. In order to deliver on that promise, we have to treat these projects as "adventures with friends" and not photoshoots. We gear up, head to the trailhead, and off we go - camera in tow. The photographer is one of the gang, leading the charge OR trying like hell to catch up to the pack! We've toured to our favorite backcountry huts, showed off our best camp dinner, and soaked up every last bit of daylight in pursuit of exploration and retreated back to camp in the dark.