Gore Medical

W. L. Gore & Associates, the parent company behind Gore-Tex fabrics, partnered with AMP to create the next evolution of its medical patient stories. The objective was to showcase remarkable success stories resulting from the use of their medical products to address complex medical challenges through short video narratives. The challenge was to present these medically-focused stories in a way that would resonate and attract both medical professionals and the general public. Our strategy: unfold their life stories and illustrate how their medical conditions impacted their ability to live life to the fullest. This process entailed extensive pre-production and research, including in-depth interviews with patients, doctors, and key stakeholders. Ultimately, we crafted two distinct patient stories, each presented as five-minute long-form videos with corresponding shorter versions for social media and CTV. These stories were shared both internally and externally to raise awareness about medical solutions and success stories.